Report provides a road map for moving toward trusted, scalable, and production-ready generative BI that delivers measurable business value.
SEATTLE, WA, UNITED STATES, September 9, 2026 /EINPresswire.com/ — TDWI Research has released a new original research report, the TDWI Blueprint Report: Next-Generation Analytics: From Semantic Layers to Generative BI, that introduces a practical framework to help organizations navigate the transition to enterprise generative BI.
The VP of TDWI research, Fern Halper, Ph.D., based her analysis on survey data as well as focus group data and expert interviews. Her research finds that success depends on developing a coordinated set of complementary capabilities that provide AI with trusted data, shared business context, governance, and operational discipline.
In the report, Halper says, “The industry is moving beyond conversational interfaces toward AI systems capable of performing multi-step analytical workflows.” She explains why organizations will require even stronger governance, evaluation, semantic consistency, and operational controls to ensure AI-generated insights remain accurate, transparent, and trustworthy as this transition occurs.
Report Highlights
Among this report’s key findings:
• Generative BI adoption is accelerating. Organizations are rapidly evaluating and deploying conversational analytics, AI copilots, AI-assisted query generation, automated insights, and emerging agentic analytics capabilities.
• The most common reported capabilities for generative BI in current use or development are AI-generated narratives (46% of respondents) and AI-generated dashboards (38%).
• Business context has become a strategic requirement. AI must understand the language of the business, not simply retrieve data.
• Unstructured data is now a first-class analytical asset. Preparing it is becoming a critical capability for generative BI.
• Respondents whose organizations reported that their semantic layer supports AI and agentic systems or that it is treated as strategic infrastructure were more likely to have generative BI in production and report business impact.
The complete report examines what distinguishes organizations achieving meaningful business impact with generative BI from those that are still struggling to move beyond pilots. It explores the importance of ensuring an AI model has trusted business context, analytical tools, governance controls, and mechanisms for testing whether its answers remain accurate and consistent.
This research was sponsored by AtScale and Snowflake.
Download the report [https://tdwi.org/research/2026/09/adv-all-tdwi-blueprint-report-nextgeneration-analytics-semantic-layers-to-generative-bi.aspx]
Watch the webinar [https://tdwi.org/webcasts/2026/09/adv-all-next-generation-analytics-from-semantic-layers-to-generative-bi-insights.aspx]
About the Author
FERN HALPER, Ph.D., is vice president of TDWI research. Her work focuses on AI, generative AI, agentic AI, AI governance, cloud computing, and other modern analytics approaches. She has more than 25 years of experience in data and business analysis and AI and has published numerous articles on data mining and information technology. Halper is co-author of “Dummies” books on cloud computing, hybrid cloud, and service management, as well as Big Data for Dummies. Halper is also the author of the 2026 book, Data Makes the World Go ’Round: The data, tech, and trust behind AI success. She has been a partner at industry analyst firm Hurwitz & Associates and a lead analyst for Bell Labs. She has taught at both Colgate University and Bentley University. Her Ph.D. is from Texas A&M University. You can reach her at fhalper@tdwi.org and on LinkedIn at https://www.linkedin.com/in/fbhalper/.
About TDWI
For 30 years, TDWI has provided individuals and teams with a comprehensive portfolio of business and technical education and research about all things data. TDWI’s in-depth, best-practices-based knowledge can be quickly applied to develop world-class talent across your organization’s business and IT functions to enhance analytical, data-driven decision making. TDWI offers major conferences as well as topical seminars, onsite education, membership, certification, live webinars, resource-filled publications, industry news, and in-depth research. See tdwi.org or follow us on LinkedIn at tdwi.org/linkedin.
About 1105 Media
1105 Media, Inc., is a leading provider of integrated information and media in targeted business-to-business markets, including specialized sectors of the information technology community; industrial health, safety, and compliance; security; environmental protection; and home healthcare. 1105’s offerings span print and online magazines, journals, and newsletters; seminars, conferences, and trade shows; training courseware; and web-based services. 1105 Media is based in Woodland Hills, California, with offices throughout the U.S.
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