Bain Capital today announced that its Private Credit Group acted as lead lender and administrative agent for a $250 million senior credit facility for Playfly Sports (“Playfly” or the “Company”), the sports industry’s leading revenue maximization company and portfolio company of Access Holdings. The financing will support Playfly’s continued growth.
Amid a rapidly evolving sports landscape, Playfly Sports is leading the charge to help partners navigate complexity and capture new growth opportunities through viable revenue streams. Playfly continues to expand the depth and scale of its offerings, building on its foundation of trust and recognition within the industry, and growing with repeatable and scalable partnership services.
“We are pleased to deepen our relationship with Access through this investment and support Playfly’s continued growth,” said Brad Charchut, Partner at Bain Capital Credit. “Access has a strong track record of building and scaling market-leading businesses, and we have valued our partnership across multiple transactions over the years.”
“Playfly has built a differentiated platform across sports media, sponsorship, and technology, helping rights holders and brands create greater value from highly engaged audiences,” said Megan McKenzie, Vice President at Bain Capital Credit. “In a dynamic and increasingly complex sports landscape, we continue to see opportunities to invest in businesses that help bring together key participants across the industry. We’re excited to support Playfly and Access as they continue to execute on this next phase of growth.”
Bain Capital Credit’s dedicated Private Credit Group focuses on providing complete financing solutions to businesses with EBITDA between $10 million and $150 million located in North America, Europe, and Asia Pacific. The Private Credit Group, which managed approximately $24 billion of capital as of June 30, 2026, has a dedicated global team that enables Bain Capital Credit to diligence the most complex situations and provide flexible private capital solutions to middle market businesses.
About Bain Capital
Founded in 1984, Bain Capital is one of the world’s leading private investment firms. We are committed to creating lasting impact for our investors, teams, businesses, and the communities in which we live. As a private partnership, we lead with conviction and a culture of collaboration, advantages that enable us to innovate investment approaches, unlock opportunities, and create exceptional outcomes. Our global platform invests across five focus areas: Private Equity, Growth & Venture, Capital Solutions, Credit, and Real Assets. In these focus areas, we bring deep sector expertise and wide-ranging capabilities. We have 24 offices on four continents, more than 1,950 employees, and approximately $225 billion in assets under management. To learn more, visit www.baincapital.com. Follow @BainCapital on LinkedIn and X (Twitter).
About Playfly Sports
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260902527271/en/
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