The new campaign celebrates how fragrance transforms the everyday shower into a moment to reset, recharge and set the tone for the day ahead.

HOBOKEN, N.J., Aug. 24, 2026 /PRNewswire/ — Dove Men+Care believes fragrance has the power to shape how you show up. That’s the idea behind the brand’s newest campaign featuring Basketball Champion Karl-Anthony Towns, which explores how fragrance helps men find their rhythm for their day.

Today’s men increasingly view grooming as more than a routine – it’s a moment to get centered and put on their game face. Whether heading to work, recovering after a workout or getting ready for a night out, Dove Men+Care believes the right fragrance can influence how you feel and how you perform throughout the day.

The campaign follows Towns through the moments that define his day, from training and recovery to time with loved ones and the community, showcasing how small rituals help create confidence from the locker room to the red carpet. At the center of the campaign is the Dove Men+Care Plant-Powered Body Wash collection, featuring immersive fragrances inspired by nature that help men reset, recharge and prepare for whatever comes next. As the #1 dermatologist-recommended men’s body wash brand, Dove Men+Care pairs elevated fragrances with trusted care, turning a shower into the first win of the day.

“The way you start your day can shape how you show up in every moment that follows,” said Karl-Anthony Towns. “For me, fragrance is key to that. Whether I’m heading to the gym, spending time with family, or getting ready for a game, the right scent helps me lock in and find the energy I want to bring into the day. That’s what made partnering with Dove Men for their Plant-Powered Body Wash such a natural fit.”

Bringing that idea to life, the Dove Men+Care Plant-Powered Body Wash collection is formulated with plant-based moisturizers and natural essential oils–and is free from artificial dyes, parabens and sulfates–to help leave skin feeling smoother and healthier with every shower.

The collection features a range of nature-inspired fragrances including:

• Dove Men+Care Plant-Based Sandalwood + Cardamom Oil Body Wash
• Dove Men+Care Plant-Based Blackcurrant + Cedarwood Body Wash
• Dove Men+Care Plant-Based Bourbon Vanilla + Hazelnut Body Wash
• Dove Men+Care Plant-Based Coastal Cedar + Bergamot Body Wash
• Dove Men+Care Plant-Based Coconut + Guava Body Wash
• Dove Men+Care Plant-Based Eucalyptus + Cedar Oil Body Wash

Each fragrance is designed to evoke a distinct mood, from refreshing and energizing to warm and relaxing, allowing men to choose the scent that best matches the vibe they want to create.

“At Dove Men, we believe the right fragrance can help shape how you carry yourself throughout your day,” said Jake Hirsch, Head of Dove Men+Care U.S. “This campaign celebrates how fragrance can help men find their focus, and step into each moment with confidence. Karl-Anthony Towns embodies that idea through the energy he brings on and off the court, making him the perfect partner to bring this story to life.”

The Dove Men+Care Plant-Powered Body Wash collection is available nationwide at major retailers such as Walmart, Amazon, and Target as well as online.

About Dove Men+Care 
Dove Men+Care is the first range of products from Dove developed specifically for men. Manufactured by Unilever, the line includes the #1 U.S. dermatologist-recommended body wash brand. Launched in 2010, Dove Men+Care is a powerhouse men’s grooming brand in the U.S. with a product portfolio that includes bars, body washes, face care, antiperspirant/deodorants, hair care, and hand/body lotions, which are available nationwide in food, drug, and mass outlet stores. Learn more at DoveMenCare.com.

About Unilever 
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.  

For more information about Unilever and our brands, please visit www.unilever.com.  

About Unilever in North America  
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care and Home Care products with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.  

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica.  

For more information on Unilever U.S. and its brands visit: www.unileverusa.com  

For more information on Unilever Canada and its brands visit: www.unilever.ca  

 Media Contact: Ellie Schultz, Ellie.Schultz@edelman.com

 

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SOURCE Dove Men+Care