Ludhiana Hoodie Brand Lands Rs 2 Crore Deal, Eyes North America

Punjab-Made Hoodies Head to North America After Rs 2 Crore Shark Tank India Season 4 Deal

Delhi, India – July 6, 2026 / BXB Socials Pvt Ltd /

Burger Bae, the premium hoodie brand founded in Ludhiana, Punjab, is expanding into North America. Following a Rs 2 Crore investment secured on Shark Tank India Season 4 from judges Aman, Anupam, and Kunal Bahl, the company is actively pursuing retail distributors, commercial investors, and franchise buyers across Canada and the United States. The move marks a notable shift for a brand that began in Punjab and is now positioning itself as a globally recognized name in premium, heavyweight streetwear with a dedicated creator community.

A Founder With a Larger Mission

At the center of Burger Bae’s story is Rohan Kashyap, an entrepreneur from Punjab whose ambitions extend well beyond building a clothing brand. Kashyap has publicly spoken about his goal to become the “Narayana Murthy of Punjab” – a reference to the Infosys co-founder whose legacy shaped India’s economic identity. For Kashyap, that mission is tied directly to Ludhiana’s hosiery industry, which once defined the city but has steadily declined in recent decades.

Burger Bae’s hoodies are entirely crafted in Ludhiana, a city with deep manufacturing heritage. By keeping production local while scaling the brand internationally, Kashyap is working to demonstrate that Punjab-made goods can compete at a global level. The Shark Tank deal reinforced that direction, with three investors committing Rs 2 Crore to support the brand’s next phase. Ojasvee, co-founder heading international business operations, noted, “We always wanted to build a brand, from India, for the world, this is the next step.” Janvi, the other co-founder, added, “Over next 2 years we plan to set up 5 stores and target atleast a $10 million USD Revenue.”

Products Built to Outlast the Market

Burger Bae built its reputation on a straightforward product standard: hoodies that do not wear out. The brand’s heavyweight construction is designed to hold its shape, color, and structure after repeated washes – a quality that has resonated with customers who have grown frustrated with fast-fashion garments that deteriorate within a few washes. The hoodies are positioned not as seasonal items but as long-term wardrobe investments, a framing that appeals to consumers in Canada and the United States where durable cold-weather apparel carries consistent demand throughout the year.

Product quality, combined with community events, has produced something uncommon in the apparel space: a customer base that behaves less like buyers and more like brand partners. Burger Bae’s Instagram following includes customers who hire professional photographers and plan travel specifically to create high-quality content in hopes of being featured on the brand’s page. This organic content engine – driven entirely by the community rather than paid campaigns – has given Burger Bae a social presence that extends well beyond its current size.

What North America Represents for the Brand

The Canadian and American markets represent a strategic fit for several reasons. Both countries have large South Asian diaspora communities. Beyond that demographic, the broader North American market has an established and commercially proven appetite for premium, heavyweight hoodies, with consumers actively seeking alternatives to mass-market options suited to colder climates.

BXB Socials Pvt Ltd, the parent company behind Burger Bae, is currently in active conversations with potential retail distribution partners, franchise operators, and commercial investors in both countries. The company is seeking partners who can contribute local market knowledge and distribution infrastructure while aligning with a brand that has already demonstrated consumer loyalty and investor confidence.

The franchise opportunity is structured for partners looking to enter an early-stage international expansion backed by a Shark Tank-validated brand, Ludhiana-based manufacturing, and a community that already generates its own marketing content. For distributors and investors evaluating the Canadian and American apparel market, Burger Bae presents a case grounded in durable product quality, a founder-driven narrative with national recognition in India, and a creator base that actively advocates for the brand.

About Burger Bae

Burger Bae is a premium hoodie brand founded by Rohan Kashyap and headquartered in Ludhiana, Punjab. The brand produces heavyweight, durable hoodies manufactured locally in Ludhiana. Starting with just 52,000 INR, the founders scaled the brand to 3 Crore in monthly sales while remaining bootstrapped before securing Rs 2 Crore in investment on Shark Tank India Season 4 from Aman, Anupam, and Kunal Bahl. BXB Socials Pvt Ltd operates the brand and is currently expanding into Canada and the United States through retail distribution, franchise, and commercial investment partnerships.

Learn more at burgerbaeclothing.com