Pricefx, a global leader in pricing intelligence for B2B enterprises, today announced Accelerate 2026, taking place October 13-15 at the Denver Marriott Tech Center. The annual event will bring together more than 300 pricing, revenue and commercial leaders to explore how companies are putting AI, pricing agents and modern pricing strategies to work to protect margins, make faster decisions and drive profitable growth.
The event comes after a year of rapid AI innovation at Pricefx. At Accelerate 2025, Pricefx laid out a vision for how AI would change enterprise pricing. This year, CEO Ronak Sheth will return to the stage to show what has happened since: AI agents now in production across a growing customer base, AI-assisted configuration, an open platform that connects enterprise LLMs directly into Pricefx, and the application and data ecosystems that support them.
Accelerate 2026 will focus on what it takes for organizations to turn that technology into business value. It will feature executive keynotes, customer-led sessions, hands-on experiences, peer discussions and networking designed to give attendees practical ideas they can apply within their own organizations. Pricing and commercial leaders from Ahlsell DK, Calumet, Milliken & Company, PHINIA, Watsco and other global companies will share firsthand experiences implementing new pricing capabilities, earning adoption across the business, proving value and building the organizational foundations required to scale AI and advanced pricing.
“Over the past year, we’ve turned the potential of AI in pricing into capabilities our customers can actually use, but technology alone doesn’t transform a business,” said Ronak Sheth, CEO of Pricefx. “The companies getting the most value from AI and pricing innovation are also solving the harder questions around adoption, trust, workflows and organizational change. Accelerate brings together leaders doing that work and willing to share what they’ve learned.”
From AI Promise to Practical Impact
Sheth’s opening keynote will revisit the AI commitments Pricefx made a year ago, examine what the company has delivered and provide a look at what comes next. He will also be joined by senior executives from two global companies, one on what large-scale transformation actually requires of an organization, and one on how a decade-long commitment to AI can translate into business value.
Throughout the event, customers and partners will take attendees inside real-world pricing initiatives and share both the results and lessons learned. Some of the key customer sessions include:
Calumet will share how an adoption-first pricing transformation helped its specialty products business execute more than 40 price changes in 90 days, improve approvals and margin visibility, and establish the governance and workflows needed for future AI- and agent-enabled use cases.
PHINIA will explain how it is using pricing agents and AI to move from retrospective reporting toward proactive margin defense. By starting with targeted, high-value use cases, the team demonstrated ROI early and used that success to build internal trust, ownership and a foundation for broader adoption.
Watsco will share how it moved pricing agents from concept into daily commercial use, beginning with focused use cases designed to identify margin leakage, cost pass-through gaps and price inconsistencies. Its first deployment took just 25 days and has since expanded to a growing set of agents supporting margin protection and operational efficiency.
Partners like Applexus, Canidium, Lavendel, PwC, and others will also examine how organizations can build the business case for AI-enhanced pricing and connect pricing intelligence with the data, workflows and commercial systems that surround it. Sessions will explore how AI can incorporate transaction and quote data alongside external signals such as tariffs, commodity costs and competitive intelligence to help commercial teams make faster, more defensible decisions.
Putting AI-Powered Pricing to Work
Across the customer stories, it is clear that the next stage of AI-powered pricing depends as much on organizational readiness as technology. Accelerate 2026 sessions will explore how pricing leaders can identify focused use cases that demonstrate value quickly; introduce AI and agents into existing workflows; build trust among pricing, sales, IT and leadership teams; strengthen governance and internal ownership; and scale successful initiatives without adding unnecessary complexity.
Attendees will also get a closer look at Pricefx’s expanding AI capabilities, including pricing agents, AI-assisted configuration and its open approach to enterprise AI, which enables organizations to connect the AI assistants and LLMs they already use directly with Pricefx pricing intelligence.
Pricefx Accelerate 2026 takes place October 13-15, 2026, at the Denver Marriott Tech Center in Denver, Colorado. For more information and to register, visit https://www.accelevents.com/e/accelerate-denver#about.
About Pricefx
Pricefx is the global leader in AI-powered B2B price optimization and management for enterprise manufacturers and distributors. The Pricefx Enterprise Pricing Intelligence Platform brings together connected pricing Agents, AI-driven price and deal optimization, and core capabilities including price setting, quoting, rebates, agreements, and sales guidance to enable organizations to turn pricing into a strategic growth lever. Embedded within leading enterprise ecosystems such as SAP and Salesforce, Pricefx integrates pricing intelligence directly into systems teams use every day, helping to align pricing strategy with deal execution at scale. Since pioneering cloud-native pricing more than a decade ago, Pricefx has delivered the industry’s fastest time to value, with customers typically activating in under six months and achieving an average first-year ROI of 15X. Learn more at www.pricefx.com.
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